The UAE is the third strongest “country brand” in the world, according to the annual rankings compiled by the consultancy Brand Finance. Its latest report says "Brand UAE" is now worth over $400 billion (AED1.46 trillion), and is ranked only behind Singapore and Switzerland. The study takes into account factors such as quality of life, ease of doing business and security. The UAE’s position has improved five spots from last year, while its GCC counterpart Qatar has also made it to the list this year at number 9. Andrew Campbell, Managing Director of Brand Finance Middle East, shares what aspects have helped the UAE jump up the rankings.
Listen
THE TOP TEN 1. Singapore 2. Switzerland 3. United Arab Emirates 4. Finland 5. New Zealand 6. Hong Kong SAR 7. Netherlands 8. Luxembourg 9. Qatar 10. Norway
Dubai authorities urge caution amid unstable weather
UAE steps up Gaza relief efforts as winter storm intensifies
Dubai unveils unified platform to drive future innovation
UAE announces new cut-off age for KG, Grade 1 school admissions
Dubai Police recognised as world’s most agile police force
UAE honours Professor Majed Chergui with 'Great Arab Minds' award
UAE issues yellow alert as dusty conditions reduce visibility
Traffic diversions in Ras Al Khor for Dubai Metro Blue Line works
