81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.

Dubai mandates front number plates for delivery bikes
UAE, European Commission Presidents explore closer ties
UAE, Cyprus Presidents discuss enhancing strategic partnership
Emirates, Dubai Humanitarian launch airbridge for Sri Lanka cyclone victims
RTA chalks out route map for Dubai Metro Blue Line
UAE opens Emirates Medical Centre to serve patients in Gaza
UAE President receives official welcome at Presidential Palace in Nicosia
Rain hits parts of UAE: Dubai Police issues public safety SMS alerts
