The UAE's telecom companies have announced a special auction in support of the One Billion Meals Endowment campaign.
etisalat by e& says it will dedicate Diamond and several special mobile numbers, while du is also dedicating an exclusive set of numbers.
They'll be available to be bid on during the Most Noble Number charity auction this Saturday at the Four Seasons Resort Dubai.
The 1 Billion Meals Endowment campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and the Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
The campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website, as well as a dedicated call centre via the toll-free number (800 9999).
Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802).
Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users.
Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the Donations tab, and there’s also the option to donate through the Smiles app.


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