Thank You UAE campaign expands workplace participation

A nationwide campaign inviting people to share messages of thanks to the UAE is expanding into workplaces.

The Security Industry Regulatory Agency (SIRA) launched the field phase of its Thank You UAE campaign at Dubai Customs, where employees recorded the first messages.

The initiative invites Emiratis, residents, visitors and friends of the UAE to share personal messages of gratitude.

SIRA says the campaign has already received more than 160,000 messages from people representing 136 nationalities, with a goal of reaching one million.

Following its launch at Dubai Customs, the campaign will expand to government, semi-government and private sector organisations across Dubai before rolling out nationwide.