Interactive platform to link Dubai Government and its customers

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An interactive platform has been launched in Dubai, encouraging customers to contribute to enhancing government services.

The '04 platform' enables customers to submit suggestions, comments and complaints in just three steps.

It will allow officials and stakeholders to directly receive and respond to customers’ opinions, suggestions, and ideas, as well as any challenges they may face.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, said that the initiative aims to bridge the gap between the government and its customers.

"To become a proactive government, we must actively listen to the people and make informed decisions based on their input. Dubai’s model for future governments relies on a strong connection between the leadership and customers, whom it views as strategic partners in designing, implementing, and evaluating the services," he explained.

"We have great confidence in the government work team, and I urge everyone to consistently engage with customers to meet their aspirations and exceed their expectations," His Highness added.

The launch of the '04 Platform' aligns with Dubai’s '360 Services' policy, which places customers at the heart of the process of developing government services and provides them with a unified platform to voice their opinions, offer suggestions and raise any challenges or complaints.

It was developed by the Dubai Model Centre of the General Secretariat of The Executive Council and the Dubai Digital Authority, with the participation of more than 40 government entities.

The platform aims to elevate customer satisfaction and happiness to new heights by providing a seamless experience for users.

Customers can submit their feedback in just three simple steps: visiting the website (, selecting the feedback category, and receiving a reference number for tracking and follow-up on their enquiries.

The system also supports submission via WhatsApp for Business, where users can add 600500055 as a contact and message directly to provide their feedback.

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