H.H. Sheikh Mohammed welcomes world to Dubai's 'most beautiful winter'

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has launched the new season of the 'Most Beautiful Winter in the World' campaign with a social media video.

Inviting the world to experience the city's "natural resources, architectural treasures (and) cultural landmarks", with a special mention for "its kind and hospitable people", Sheikh Mohammed said Dubai "is witnessing a large tourist influx".

He expressed gratitude at how "the national tourism sector is growing annually", adding that the city has set a "goal" to touch "AED 450 billion as a contribution to the GDP by 2031".

تطلق الإمارات اليوم موسماً جديداً من حملة السياحة الوطنية السنوية "أجمل شتاء في العالم" .. دولة الإمارات تشهد تدفقاً سياحياً كبيراً بسبب أجوائها الجميلة .. ومواردها الطبيعية .. وكنوزها المعمارية .. ومعالمها الثقافية .. وقبل كل ذلك شعبها الطيب المضياف .
قطاع السياحة الوطني في نمو… pic.twitter.com/fYnvmNuFeL

— HH Sheikh Mohammed (@HHShkMohd) January 9, 2024