H.H. Sheikh Mohammed launches winter campaign with stunning video

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter on Wednesday to launch the second edition of the country's winter campaign.

The 'World's Coolest Winter' campaign aims to encourage residents and citizens to explore the country’s hidden gems that distinguish each of the seven emirates.

"The goal is for families to gather in our beautiful homeland," Sheikh Mohammed wrote.

The videos, designed by the Dubai tourism board, showcases top tourist attractions such as Expo 2020 Dubai, Abu Dhabi resorts, Fujairah and Ras Al Khaimah beaches and the Hatta dam amongst others.

حملة #أجمل_شتاء_في_العالم هدفها داخلي بالدرجة الأولى .. هدفها عائلي .. أن تجتمع أسرنا في وطننا الجميل ..أن تستمتع الأسر من دبي وأبوظبي بجمال رأس الخيمة والفجيرة ..وأن تقضي الأسر من بقية الإمارات أجمل الأوقات في منشآت أبوظبي ودبي السياحية العالمية ..نريد للجميع أن يستمتع بالإمارات pic.twitter.com/K5y2b4f1ob

— HH Sheikh Mohammed (@HHShkMohd) December 15, 2021