H.H. Sheikh Hamdan launches campaign to celebrate Emirati culture

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai's Crown Prince, has unveiled the 'Season of Wulfa', a campaign that celebrates the spirit of Emirati culture and mark "occasions, including Haq Al Leila, Ramadan and Eid".

Making the announcement, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai's Crown Prince, Deputy Prime Minister and Defence Minister, said the 'Season of Wulfa' aims to "strengthen family and social bonds, spread warmth across Dubai’s neighbourhoods, and bring to life the emirate’s authenticity, generosity, and rich cultural fabric". 

 The initiative will be overseen by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority.

It will span "30 locations" and feature "50 initiatives delivered in collaboration with government and private sector partners".

Today, we launched the Season of Wulfa in Dubai, an initiative overseen by Sheikha Latifa bint Mohammed that celebrates the spirit of Emirati culture and occasions, including Haq Al Leila, Ramadan, and Eid.

The Season of Wulfa strengthens family and social bonds, spreads warmth… pic.twitter.com/JadrqReMTz

— Hamdan bin Mohammed (@HamdanMohammed) January 12, 2026