Dubai Police recognised as world’s strongest police brand

Dubai Police has officially been ranked the strongest police brand in the world, topping the Institutional Brand Value Index issued by Brand Finance.

The force earned a top-tier AAA+ rating and an overall score of 9.2 out of 10, following an international study involving more than 8,000 stakeholders across 10 countries.

The assessment praised Dubai Police for outstanding performance in areas including ethics, innovation, operational efficiency, transparency and public trust — outperforming other global police forces across all eleven reputation benchmarks.

Highlights of the evaluation include: 67% recognition for safety and security assurance, 64% for effective duty performance, 60% for commitment and integrity, and strong public engagement through social media and transparency.

The force also stood out for its use of technology in crime prevention and its modern, forward-thinking approach to law enforcement.

According to Brand Finance, Dubai Police contributes a brand value of AED 57.9 billion to the UAE’s overall national brand, which now stands at over AED 4.48 trillion.

The report positions Dubai Police as more than just a top-tier security agency — it’s now a key part of the UAE’s global soft power, setting a new international benchmark for policing excellence.