Dubai number plate fetches record-breaking price at auction

Dubai vehicle plate number P7 was sold for a world-record 55 million dirhams at the "Most Noble Number" charity auction held last night in Dubai.

Organised by Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Emirates Auction and with support of Dubai Roads and Transport Authority (RTA), etisalat by e& and du from Emirates Integrated Telecommunications Company, the charity auction invited bids for 35 special numbers, including 14 special RTA vehicle plate numbers, 10 special du mobile numbers and 11 etisalat by e& Diamond+ mobile numbers.

Overall, the auction raised AED 97.92 million that will go in full towards supporting the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and the Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.

The P7 vehicle plate number broke the previous record of AED 52.2 million, which had been set in Abu Dhabi 16 years ago.

etisalat by e& Diamond+ number 971548888888 sold for AED 2.3 million, while Platinum mobile number 971583333333 from du sold for AED 2 million.

Bids for special plate numbers fetched a total of AED 91.59 million, while etisalat by e& Diamond+ numbers raised a total AED 3,322,500 and du special numbers raised a total of AED 3,007,500.

Held at the Four Seasons Resort Dubai at Jumeirah Beach, a group of businessmen and leading philanthropists participated in Dubai’s Most Noble Number charity auction, further supporting a community-wide response to the “1 Billion Meals Endowment” campaign, which welcomed contributions to its cause of fighting hunger; a challenge threatening the lives of 828 million people around the world.