Sharjah witnessed a significant increase in European guests in 2023, welcoming more than 400,000 visitors, resulting in a 28 per cent increase from the previous year.
The increased number of European tourists accounted for 27 per cent of the Sharjah's total visitor count last year.
Sharjah Commerce and Tourism Development Authority (SCTDA) made the announcement as part of the authority’s participation in travel trade show ITB Berlin 2024, which runs until March 7 under the theme ‘Pioneer the Transition in Travel & Tourism. Together’.
As part of its participation, Sharjah is highlighting its comprehensive vision for tourism, showcasing the emirate's prominent landmarks and unique tourist destinations that have positioned it as a preferred destination among Europeans, particularly German tourists who rank second in the final list.
Within the Sharjah Pavilion, SCTDA brings together 19 government and private entities from the emirate. This collective is showcasing a vibrant array of tourism, hospitality, cultural and entertainment institutions and facilities, highlighting Sharjah's diversity of destinations, offerings, and services and further cementing its stance as a popular tourist destination in the region.
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