CEO of the US fitness brand CrossFit, Greg Glassman, has stepped down after his tweet about George Floyd sparked a social media backlash.
It also led to footwear brand Reebok, several top-tier athletes and multiple gyms across the country to cut ties with the brand.
"I'm stepping down as CEO of CrossFit Inc, and I have decided to retire. On Saturday, I created a rift in the CrossFit community and unintentionally hurt many of its members," he said in a statement.
Dave Castro has been named the new CEO.
In his Tweet, Glassman, who founded CrossFit, had equated the police killing of Floyd to the COVID-19 pandemic.
F1 legend Mika Häkkinen turns brand ambassador for Only Legends Drive UAE
Guardiola vows to speak up for victims of global conflicts
Arsenal beat Chelsea 1-0 to reach League Cup final
Top-10 finishers in LIV events to receive word ranking points
Barca advance to Copa Del Rey semis as Albacete’s run ends
