UAE extends deadline to obtain Advertiser Permit

The deadline for social media content creators in the UAE to obtain Advertiser Permits has been extended to January 31, 2026.

The new permit requirement was originally announced by the UAE Media Council on July 30, 2025, along with a three-month grace period for compliance.

The permit is required for anyone posting promotional content on social media — whether paid or unpaid.

It’s issued free of charge for the first three years to UAE citizens and residents, with renewals available after that.

Exemptions apply to individuals using their personal accounts for promoting their own products or services or those of a company they own.

Minors under 18 involved in educational, cultural, sports or awareness activities are also exempt, provided they meet age guidelines.

The extended grace period gives creators more time to comply with the rules.

Applications can be submitted via the UAE Media Council's website.