Google, NBCUniversal reach agreement to keep shows on YouTube TV

Alphabet's Google and Comcast-owned NBCUniversal have reached a multi-year agreement to keep NBC shows such as "Sunday Night Football" and "America's Got Talent" on YouTube TV, wrapping up a difficult negotiation.

YouTube TV, one of the biggest pay-TV distributors in the US, will carry NBCUniversal's full portfolio of networks such as NBC and CNBC under the deal, according to a statement from the companies on Thursday.

YouTube, which is also a unit of Alphabet, will also offer NBCUniversal's Peacock streaming service through its Primetime Channels, a marketplace where users can subscribe to third-party streaming services through the YouTube app. “This deal builds on our longstanding partnership with NBCU while addressing the evolving media landscape and recognizing the importance of making content available where and how viewers want to watch it,” said Justin Connolly, global head of media and sports at YouTube.

The agreement includes a multi-year extension of Peacock's availability across Google's Android platforms, including Google Play and Google TV.

YouTube now accounts for the largest share of TV viewing in the US, ahead of streaming rival Netflix and traditional media companies such as Disney, according to analytics firm Nielsen.

Talks with NBCUniversal had stalled earlier over the rates that YouTube TV will pay to carry its shows.

The two companies agreed to a short-term contract extension on Wednesday, averting a blackout and ensuring YouTube TV subscribers retained access to NBCUniversal programming while negotiations continued.

YouTube TV ranks among the four largest US pay-TV distributors, and Alphabet's deep pockets have recently given the video platform leverage over Paramount Skydance and Fox Corp in carriage talks, according to media firms and analysts.