Ferrari said on Thursday that online gaming company Virtual Gaming Worlds (VGW) would become a premium partner of its Formula 1 racing team under a multi-year partnership deal signed by the luxury carmaker's eponymous unit.
"As leaders in the gaming technology sector, they (VGW) share our passion for innovation and thinking outside the box," said Ferrari Chief Racing Revenue Officer Lorenzo Giorgetti in a statement.
Giorgetti, who joined the Italian group last month, has been tasked with boosting long-term relations with sponsors across all racing activities. He is also in charge of covering the booming Esports field of videogame sport competitions.
The partnership will be effective from the first Formula 1 Grand Prix of the season in Bahrain this weekend, the company said.
WTO advances world’s first digital trade rules despite opposition
Abu Dhabi boosts transparency, governance in real estate sector
Dr. Sultan Al Jaber dedicates leadership award to UAE President, frontline workers
Dubai achieves highest-ever ranking in Global Financial Centres Index
Stocks gain with oil prices easing on optimism from possible ceasefire talks
