Here's how you can contribute to UAE's 'Edge of Life' campaign

The UAE's 'Edge of Life' campaign has announced seven channels through which individuals and institutions can make their contributions.

The campaign was launched recently by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Coinciding with the holy month of Ramadan, the campaign aims to raise at least AED1 million to rescue five million children worldwide from the threat of hunger. Statistics show that five children under the age of 5 die of malnutrition and hunger around the world every minute.

Individuals, government entities, private organisations, businessmen and philanthropists can donate through the campaign’s website, SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com or the Dubai Community Contributions platform Jood.ae.

• Website: www.edgeoflife.ae
• Call Centre: Toll free number 8004999
• Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
• DubaiNow App
• SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
• Contributions can also be made via YallaGive.com, under the "Donations" tab.
• Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in

Operating under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign is being organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF), and Action Against Hunger.