'100 Million Meals' campaign concludes with 216 million meals


The UAE's '100 Million Meals' campaign has secured 216 million meals, more than double its target.

The region’s biggest food distribution drive concluded on Saturday after drawing massive donations from 385,000 individuals, companies, businessmen and philanthropists across 51 countries.

Distribution of food parcels, carrying essential easy-to-store items, will continue over the next three months to reach beneficiaries in the 30 targeted countries.

Every AED 1 donated helped provide one meal in beneficiary countries.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai hailed the success of the food drive.

He said the overwhelming community engagement and record turnout of individuals and companies who donated to the campaign confirms, once again, that the UAE will always remain a global capital of philanthropy.

"The campaign’s biggest success is proving that humanitarian work in the UAE has no limit," he added.

Funds raised will help distribute food parcels, equivalent to 216 million meals, to people in need across the Middle East, Africa, Asia, Europe and South America.

The campaign’s organiser Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is teaming up with 12 food banks and nine humanitarian and charitable organisations to deliver food aid to the doorstep of underserved homes in targeted countries

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