Digital Dubai reveals first virtual Emirati family

Digital Dubai on Monday unveiled the first virtual Emirati family, with an AI-powered child named "Latifa" introducing herself, parents, and sibling in a video posted on social media.

This family marks the first Emirati digital model "inspired by Emirati values," and designed to connect with diverse community segments and languages, while supporting Digital Dubai’s efforts to create innovative media tools that foster smart communication and raise awareness of digital government services in a simple, engaging manner.

The government entity had held an online vote to choose the name of the first Emirati AI character - the daughter in the virtual family of four. 

Nearly 14,000 people took part in the vote, which concluded with “Latifa” receiving 43 per cent of the votes, followed by “Mira” with 37 per cent and “Dubai” with 20 per cent.

In a short video released on social media, the character Latifa introduced herself and presented her family, which includes her father “Mohammed”, her mother “Salama”, and her brother “Rashid”.

Digital Dubai unveils all member of the first Emirati virtual family. pic.twitter.com/ZjyQkMXFCN

— Dubai Media Office (@DXBMediaOffice) August 18, 2025

The new virtual family envisioned as a set of “digital ambassadors,” sharing storytelling content that reflects digital life in Dubai, promotes a culture of technology in ways that resonate with everyday life, and reinforces digital transformation concepts in a simple, relatable, and engaging manner.

In the next phase, Digital Dubai will focus on developing integrated communication identities for the virtual family members, delivering a series of storytelling and awareness content targeting different age groups and community segments.

These efforts aim to make digital services more accessible through entertaining and educational formats.

Latifa and her family will soon appear across social media platforms to highlight Digital Dubai’s initiatives and promote safe, responsible behaviour in the digital space.