A UAE-wide campaign has been launched to encourage youngsters to 'Be a buddy, not a bully'.
The initiative is being run by Cartoon Network Middle East, after a study with Opinion Matters showed that 85 per cent of parents across the emirates know their children have been, or are being bullied.
The 'CN Buddy Network' will run school workshops and give out anti-bullying kits.
Darine El-Khatib, Senior Director Creative Strategy and Brand Development at Turner MENA, says it's an issue that needs addressing.
YouTube star sisters, Rawan and Rayan, are also creating an anti-bullying song to encourage the inclusion of all youngsters.
El-Khatib, also says it's important to tackle the bullies themselves.
UAE certifies world's first commercial air taxi vertiport
H.H. Sheikh Hamdan honours government entities for digital transformation
H.H. Sheikh Mohammed to honour 'most beautiful Quranic voices in the world'
Abu Dhabi to establish specialised court for human trafficking crimes
Mohammed Saeed appointed National Media Authority's Secretary-General
UAE condemns terrorist plots in Morocco, supports safety measures
UAE ministry revokes licence of private university over 'severe violations'
UAE expresses solidarity with Ghana and Ivory Coast following floods
