A UAE-wide campaign has been launched to encourage youngsters to 'Be a buddy, not a bully'.
The initiative is being run by Cartoon Network Middle East, after a study with Opinion Matters showed that 85 per cent of parents across the emirates know their children have been, or are being bullied.
The 'CN Buddy Network' will run school workshops and give out anti-bullying kits.
Darine El-Khatib, Senior Director Creative Strategy and Brand Development at Turner MENA, says it's an issue that needs addressing.
YouTube star sisters, Rawan and Rayan, are also creating an anti-bullying song to encourage the inclusion of all youngsters.
El-Khatib, also says it's important to tackle the bullies themselves.
UAE Cabinet adopts AI Advisor System to support decision-making
UAE condemns hostile Iranian attack on Saudi tanker 'Sidr'
UAE expresses solidarity with Egypt, Jordan over victims of bus accident
Dubai steps up school safety with over 500 inspections
UAE scholarship programme helps 668 students pursue higher education
UAE strongly condemns Iranian attacks on neighbouring countries
UAE President invites Qatari Emir to attend UN Water Conference
Dubai Police honours Saudi national for saving man from drowning
