Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales.
They're also concentrating on a range of other measures to revitalise the shopping journey.
That's the finding from a new report conducted by PWC.
Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have.
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UAE tightens anti-fraud rules, sets 24-hour deadline to withdraw fake goods
The UAE Ministry of Economy and Tourism has outlined new regulations aimed at strengthening the fight against commercial fraud, protecting consumers and improving market oversight.
Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules
Apple is facing a £2 billion ($2.7 billion) London lawsuit brought on behalf of app developers over its app tracking rules, with the iPhone maker accused of abusing its power to unfairly impose greater restrictions on third parties.
Middle East Energy 2026 opens in Dubai
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Shein shares slide in Hong Kong debut on worries about trade, regulatory risks
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Pinoy Expat Corner
Why is it important for them to preserve Ilokano culture and traditions even while living far from the Philippines?
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Pinoy Expat Corner
What is their mission and vision for Filipinas in Sharjah and across the other emirates?
