Over 10 million people signed up for X in December, CEO says

More than 10 million people have signed up for X in December, X CEO Linda Yaccarino said in a post on the social media platform on Thursday.

This comes as the company, formerly known as Twitter, risks losing as much AED 275 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform, according to the New York Times.

X, which does not regularly release user data, could not immediately be reached for comment on how the December sign-ups compared to average or why Yaccarino disclosed the figure. Billionaire owner Elon Musk said in July the site had 540 million monthly users.

Several companies, including Apple, Disney, Warner Bros Discovery, Comcast, Lions Gate Entertainment, Paramount Global, and IBM said in November they were pausing their advertisements on X.